Hierba Roja is a contemporary dance project of avant-garde collective creation, founded in 2006 by Laida Azkona Goñi (Pamplona, Navarra, 1981) and Jean-Marc Serrano Deladoey (Ibiza, 1977). Hierba Roja's works usually invite artists of different nationalities.

His first collaboration led to the video-installation In-Out Loops. The group then created the shows Coches Rojos, Miedo and Cafeteras (first prize in the performing arts Encuentros de Jóvenes Artistas de Navarra 2008 and presented at the Palma festival with the Danza and Festival Escena de Navarra. Hierba Roja participated in the cultural week Be Balears in Brussels, which took place in 2009. The company performed in 2011 at the Es Baluard museum with the show Encuentros WUC.